| ters are always concerned with one thing--the | | | | spam complaint. Of course, your autoresponder |
| size of their lists. I mean, don't you check your | | | | service should have you covered, but even |
| stats every single day? Let me tell you, when it | | | | though single opt-in is faster, these people will |
| comes to list building, size definitely matters, but | | | | probably be less responsive. |
| there's one thing that matters much, much more. | | | | The second aspect to consider is whether or not |
| How responsive is your list? | | | | your list members even get your email. Does |
| When you're gauging your responsivity rate, | | | | your autoresponder have a great deliverability |
| decide how many people from your list buy the | | | | rate? You'll find that some services are better |
| products or sign up for programs you | | | | than others. If you can't find these stats on your |
| recommend. As an example, imagine that you | | | | autoresponder's site, then email or call them and |
| have a 20,000 person list. When you send an | | | | ask what they are. If your service can't or won't |
| email, 2,000 of them buy something. That's a | | | | tell you, consider getting a new service that will. |
| 10% response rate, which is pretty good. You | | | | Know that your people are receiving your email. |
| probably won't see a rate that high, but I hope | | | | How can they buy, if they don't see your offer? |
| this example shows you what I mean. Your | | | | If they don't see that, how can they possibly |
| responsivity rate is something that you should | | | | buy? |
| continually strive to improve. | | | | Third, consider your "From" line in your email. Will |
| If your list isn't buying, then don't blame them. | | | | your list members know it's from you? I mean, if |
| The fault might be yours. | | | | you send a message from ABCServices, will they |
| Let's talk about who your subscribers are first. | | | | know it's from you? They may figure it's just |
| Before you started building your list, did you | | | | spam and delete it, or it might just find its way to |
| target your niche market? When you do that, | | | | your junk email folder. If that happens, they won't |
| response rates always improve. Let's say that | | | | even see it at all! Use your own name in the |
| you sell horse supplies. If you don't build your list | | | | "From" line and see if it doesn't increase your |
| around horse people, chances are that you won't | | | | responsivity rates. |
| sell many items. Only people who have horses will | | | | Fourth, what's your subject line? Does it read, |
| be interested, right? | | | | "Quick, Open This Now!" or "Here's Your FREE |
| Plus, are the people on your list single or double | | | | Offer"? Those from lines will send your message |
| opt-in? Double opt-in subscribers are more highly | | | | right to the spam filter. Pretend that you're |
| targeted, and they'll be your most loyal | | | | sending your message to a friend. Be really |
| customers. More of them will buy the things | | | | creative. Don't give them boring marketing pap or |
| you're selling, too. They have interest in you and | | | | they'll never even open your email. |
| what you're doing online, and they proved it by | | | | Number five is can you write good copy? |
| confirming their subscription to your list. Single | | | | Compelling messages get sales, but you really |
| opt-ins are interested when they see what you | | | | shouldn't sell anything in your message at all. Give |
| have to offer, but when you send that first email, | | | | people something interesting. Tell them a story, |
| they may forget that they even joined your list. | | | | and lead them to your squeeze page or sales |
| They may unsubscribe or in some cases, make a | | | | page. Pique their curiosity, don't sell. |