| When using an SEO, you need to realize it is | | | | copyright, make sure to include the current such |
| important to have the right details to use this tool | | | | as 2006-2009. When using the same page for the |
| properly. There are many mistakes made with | | | | next season (for seasonal items) make sure to |
| SEO so learning the best way to utilize the tool is | | | | change the dates to the current year. Watch out |
| the only way to create more traffic to the | | | | for time descriptive headlines of copy. Some |
| website. Paying attention to the small details make | | | | examples include "next year 2008," "our new |
| a world of difference with SEOs. | | | | Human Resource Manager," and "this summer." |
| The Page Title is the text at the top of the | | | | For the staff or employee pages, keep the |
| browser window. This Page Title should be | | | | current listing of the employees. Making sure all |
| different for each page of the website while still | | | | the information will let the customers know the |
| incorporating the primary keyword for that page. | | | | site is fresh and up to date. It also states to the |
| The different pages can contain the company | | | | customers you are paying attention to the details |
| information but make sure to incorporate the | | | | of the site and will pay details to the rest of the |
| keyword in every page. An example of this | | | | business as well. |
| technique is as the site is about paint horses. The | | | | Any internet user knows the underlined words |
| page keywords to use would be paint males, paint | | | | have a link attached to the words. They can see |
| studs, and paint horse history. | | | | the link by moving the mouse over the words. |
| When someone searches for "paint horses of | | | | Take care to make sure all the underlined word |
| America," the search engine seeks the pages with | | | | links are current and up to date. The underlined |
| the words of the search in the page title. The | | | | word is one of the things that help with the web |
| word "paint" will create a hit to the website. If the | | | | searches so make sure the link is still valid. This |
| page were titled "male horses," it would miss | | | | will avoid confusion and frustrations for the site |
| being included in the search results. That is what | | | | visitors. |
| you want to avoid by not using the same | | | | Making sure all of these aspects on the website |
| keyword in the titles. | | | | will mean the site is more pleasing to the site |
| Review the website copy regularly. Keep the | | | | visitor. It will increase the traffic to the site as well |
| promotional pages up to date so the newest | | | | as increase the revenue from the site. |
| information is listed on the sites. If the site has a | | | | |