| If you sell horse tack, or simply stock horse tack | | | | A complete description of the product, as much |
| and supplies in your barn or stable for your clients, | | | | information as you can give. |
| you should know that selling those same products | | | | Color, size, or style options available. |
| online can bring in substantial, additional revenue | | | | Special shipping charges or return policies for the |
| for your business. And it's easy! Here's how: | | | | item, if applicable. |
| First, find shopping cart software or an online | | | | Availability -in stock or special order. |
| shopping cart program you can use. There are | | | | Fifth, add a page on your web site that describes |
| many options available - just do a search on your | | | | your policies: shipping, returns, privacy, security |
| favorite search engine and find one that you think | | | | and customer service. Always include a customer |
| will work for you based on your internet and | | | | service email address and/or phone number. |
| computer skills. | | | | All that's left is for you to get the word out about |
| Second, if you don't already have one, get a | | | | your new, online horse tack store! You can do |
| merchant account or PayPal account so you can | | | | this by telling all your family, friends and existing |
| accept credit cards on your web site.Third, | | | | clients. You'll also want to submit your store to |
| incorporate the shopping cart into your web site | | | | search engines, and then maybe test some online |
| simply by linking to the product pages from your | | | | advertising. As with your existing web site, if you |
| existing web pages. If you don't have a web site, | | | | have one, you'll want to include the address on all |
| find a standalone shopping cart that is a web site | | | | your marketing creative: business cards, |
| within itself. | | | | letterhead, print advertising, etc. That's it! Good |
| A picture of the product - small, thumbnail size | | | | luck in creating your own online horse tack store. |
| and a larger view. | | | | |