| If you rely on your horses for income,
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| | stores, and advertise in show programs.
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| you are going to have to have good
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| | 4.) Know how to write a good
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| marketing skills just like any other
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| | advertisement. How you come across to
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| business. That's right, horses don't sell
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| | your potential customers will make all
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| themselves! If you are a breeder, riding
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| | the difference in the world when it comes
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| instructor, trainer, boarding facility,
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| | to whether or not they will choose your
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| or horse dealer, you are going to need to
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| | products and services over those of a
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| reach and impress your potential
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| | competitor. Be creative and give your ads
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| customers in order to sell them your
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| | a little zing! Make them memorable. Let's
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| products and services. How do you do
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| | say you are selling a horse. Instead of
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| that? Just follow the steps illustrated
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| | writing an ad that only tells the horse's
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| below and you'll be well on your way to
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| | color, size, breed, and discipline, try
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| enjoying a successful horse-related
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| | adding impressive bloodlines if
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| business!
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| | appropriate, accolades won, and
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| 1.) Know who your customers are. Who
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| | personality traits that you think your
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| needs your products and services? If you
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| | customers will appreciate. An ad that is
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| are a training facility, then people with
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| | personal and tells the audience more than
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| untrained horses need you. If you are a
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| | just the dry details is sure to get a lot
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| boarding facility, then horse owners who
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| | of response.
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| don't have space at home for their horses
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| | 5.) Set yourself apart by giving away
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| need you. If you are a riding instructor,
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| | some "freebies." Give something away for
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| then your potential customers are anyone
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| | free, and the customers will come to you.
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| who wants to learn how to ride horses.
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| | Your give-away can be as simple and
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| You get the picture! A big part of making
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| | cost-effective as an open barn day that
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| sure your horse business works is
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| | allows the community to come and enjoy
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| identifying your customers.
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| | your facility, or your could go
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| 2.) Find out where your customers hang
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| | large-scale and sponsor a class at a
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| out. Where do horse people congregate? At
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| | show. Remember, the goal is to get your
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| feed and tack stores, at horse shows, at
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| | name out there in front of those who
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| online horse-related web sites and chat
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| | would benefit from your product or
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| rooms, to name just a few. Now break it
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| | service. Be creative!
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| down even further. Let's say you are a
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| | 6.) Know that word of mouth can make
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| breeder of Morgan horses. Sure, you'll
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| | you or break you. Your current customers
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| find some Morgan enthusiasts at the tack
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| | are the best advertisements you have.
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| shop and feed store, but you'll likely
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| | Work to retain them, and do what you can
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| find them in droves at breed-specific
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| | to make them happy. They'll tell friends,
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| shows. Find out what newspapers and
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| | who will tell more friends, and so on.
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| magazines your potential customers read
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| | Run your business with integrity and
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| as well.
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| | honesty, and treat your customers fairly.
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| 3.) Advertise! Now that you've done
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| | Always represent your products and
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| all that research to determine who your
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| | services truthfully. The old adage "under
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| customers are, where they hang out, and
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| | promise and over deliver" works well in
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| what they read, it's time to put your
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| | the horse world, too!
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| product and service in front of them! Put
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| | Wit h a little marketing knowledge in
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| ads in magazines and newspapers that they
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| | hand, you'll have your horse business up
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| read, hang up flyers at tack and feed
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| | and running in no time. Good luck!
|
