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Competing Against Big Budget Web Sites Is Easier Than You Think?

Take The Low Hanging Search Engine FruitBut make sure you're doing
Millions of Web sites are elbowing eachthis in a way that "informs" your Web
other every day for search enginesite visitors instead of intentionally
position. Many of them belong to bigpiggy-backing on the popularity of
businesses with big marketing budgets.another Web site. Case in point -
How do you compete with that? ByVirginia Oncology Associates has an
grabbing some of the lower hangingextremely content-rich Web site. On
search engine fruit they're too big andtheir research pages they mention the
busy to notice. Our company, Visionefx,"Sarah Cannon Cancer Center" regarding
is located in Virginia Beach, Virginiaon-going clinical trials. If you type
and helps businesses in all Hampton"Sarah Cannon Cancer Center" in Google
Roads cities to rank high among majoryou get a first page, first position
search engines. One of our methods is toresult for Virginia Oncology for the
collect quality content for our clients'corresponding page; ( Now take a look at
Web sites. The content can be regionaltheir search engine results in Google.
or local, and we recommend using as muchNot bad search results for Google. They
as you can. If you sell lady's jewelry,also get the same results in Yahoo, MSN,
talk about local jewelry shows, localAOL and Ask Jeeves. Be careful when
trade shows, fashion shows and events.you're using
Don't know of any events? Try callinga competitor's name. For example, if
the Convention Center in your city oryou're a moving company based in
check out their web site. Another greatVirginia Beach and you fill your Web
resource is your regional newspaper orpages with name-brand, popular moving
online newspaper web site. Qualitycompanies in Virginia Beach, Virginia
content is king!Utilize Local andfor no other reason than to ride on
Regional Search Engine Listingstheir popularity in the search engines,
If you have a business in Virginiayou could get penalized by the search
Beach or any other Hampton Roads cityengines. Remember, it's all about
suchrelevant content - relevant to your Web
as Norfolk, Portsmouth, Chesapeake orsite.Going Passive Increases Search
Suffolk, get a local listing in Google.Phrase OptimizationYou can never tell
Yahoo offers local listings as well. Tohow potential customers are going to
see how local results differ fromfind your Web site. I call this "passive
generalsearch phrase optimization". This is
results go to Google and type "Webwhen users visit your
design in virginia beach". At the top ofWeb site while they were searching for
thesomething else. Case in point: Rourk
page you'll see "Local results for WebPublic Relations has a section on their
design near Virginia Beach, VA". If youWeb site titled NEWSROOM. The article
click this link you'll see 9 to 10under the newsroom titled "What Does
companies listed for Virginia Beach, VA.Your Image Communicate", contains tips
Thisabout professional business attire,
type of list is very popular andpresenting a polished and powerful
powerful when it comes to consumersappearance for men and women, and so on.
looking forOne phrase in the article is, "best
services or products on the Web.Getquality gabardine suit". Go to Google
Results With Regional Listingsand search the phrase "best quality
gabardine suit". Rourk Public Relations
Customers prefer doing business withis on the first page, fourth listing.
local businesses. But you need to rankThis is "passive search phrase
highoptimization".Optimize Web Site Headings
in their Web search, or you'll beTooAnother way to optimize your Web site
buried on page 10, where few customersis to use your keywords in headings,
tread.subtitles, page titles (found in the
How do you get there? Sprinkle your Webblue bar at the top of your Web
site with the correct keywords. Ifbrowser), bold face and hyperlinks,
you'rebecause these stand out to the search
a Virginia mortgage company, figure outengines. For example, a local Visionefx
how customers will search for mortgagereal estate Web site client Charlie
services or loans over the Internet ifLaurens and Associates had a page file
they live in Virginia. Will they type,titled "our team.asp". We changed this
"loan companies in Virginia", "Virginiato "virginiabeach-realestate-team.asp".
mortgage companies" or "mortgage loansTheir page title is "Virginia Beach Real
in Virginia"? One good way to know whatEstate Services Virginia".How To Be
phrases people are using to search forvisibleMany Web sites were built by
your product, service, issue or causehobbyists or built with old software
is through the Google Suggest Tool. Notthat is no longer recognized by today's
many users, including search enginesophisticated search engines. That means
professionals, know about this greatthese Web sites are "invisible" to major
Googlesearch engines, which means thousands of
tool. But it works and it's a great"eyes on screens" will be looking at
tool for getting into the consumer'ssomeone else's product, service, issue
mind.or cause. I went to Google and searched
It is located on Google under 'Google"plumbing company in virginia beach". I
Labs/ Suggest in the left hand column.did not find any local plumbing Web site
results on the first or second pages.
All Politics Is Local -- So Is Good WebWhat does this tell me? It says there is
Site Contentnot one single plumbing company in the
city of Virginia Beach that has a Web
If a business with a Web site insite that is properly optimized. It also
Hampton Roads is based in Virginiatells me that there are not very many
Beach, then it's a good idea to tighten(if any) Web sites for plumbing in
your Web site copy and keywords toVirginia Beach. Too bad, a small
contain the words "Virginia Beach". Butplumbing business could rule local
make sure you walk the fine line betweensearch in the major search engines for
legitimate use and overabundance. Search"plumbing". Try this with search terms
engines will spot the later and ignorerelated to jewelry, real estate or auto
your site. Your success or search enginesales and the results will be much
position will also depend on thedifferent.Web Sites Don't Cost, They Pay
competitiveness of your business. ForIf you provide services or products in
example, "firewood in Virginia Beach"Virginia, Virginia Beach or other
versus "dentists in VirginiaHampton Roads cities and you don't have
Beach".Write For Visitors - Not Searcha Web site, get one. It is quickly
EnginesThere is no magic formula orbecoming the primary way our younger, as
special software to get you listed atwell as our middle-aged, generation
the top of search engine results.search for information, products and
However, there is a golden rule thatservices. To find a professional Web
will do the trickdesign company, shop around and request
-- Content is King. Good contentquotes. A bulleted list of what you want
generates great search engine results -your site to do will be helpful in your
period. So go ahead and chat it up, tellsearch. Submit this via email to a Web
people what you do, what you sell, whatdesign company in your area and
you provide. Talk about yourcomparison shop.
competition. Yes, you heard me right.



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