| Whether you're a small operation with one horse | | | | are: |
| for sale, or you have a barn full of 'horse for sale' | | | | - It takes a little longer to get it set up and get |
| signs, you can take advantage of the limitless | | | | visitors. |
| audience of the internet to get your horses in | | | | - It can be more expensive if you only have 1 or |
| front of prospective buyers. There are two ways | | | | 2 horses to sell. |
| to advertise your horse online: using someone | | | | Regardless of which method you use to sell your |
| else's web site or using your own. The | | | | horses, they are key ingredients that should be |
| advantages and disadvantages of each option or | | | | included in every horse for sale ad. They are: |
| outlined below to help you choose the option that | | | | - The horse's name, parentage, and registration |
| will best fit your needs. | | | | information. |
| The fastest, easiest way to get your horse online | | | | - Pictures and/or videos of the horse. |
| is to use a one of the many equine sites that | | | | - Description of the horse's personality, habits, and |
| offer free or paid horse for sale listings. The | | | | overall health. |
| advantages to using an existing equine site are: | | | | - Status of worming, vaccinations and hoof care. |
| - Popular sites already have a lot of buyers | | | | - Description of any training the horse has had. |
| visiting every day. | | | | - Description of shows, events or activities the |
| - It's fast, easy and relatively inexpensive. | | | | horse has participated in. |
| The disadvantages are: | | | | - The price. |
| - You have no control on marketing your horse. | | | | - Contact information: email address (a must!), |
| - There are 1000's of horses for sale that buyers | | | | phone number, web site address, farm address. |
| must search through to find your ad. | | | | Horse buyers are using the internet every day. |
| Another way to get your horse for sale online is | | | | Other benefits of advertising your horse sale |
| to create your own web site. If you have multiple | | | | online include: additional exposure for your farm, |
| horses for sale every year, this is the way to go. | | | | stable or breeding business; you'll meet new |
| The advantages to having your own web site are: | | | | friends and potential partners who share your |
| - Total control of the layout, content and | | | | passion for horses; and the internet gives you the |
| marketing of your horse. | | | | ability to expand your market outside your local |
| - Only your horses are listed on the site so you're | | | | area. Take advantage of that audience and put |
| not competing with other breeders. | | | | your horse for sale online. |
| The disadvantages to creating your own web site | | | | |