| Below are what I call the "10 Commandments" | | | | books (on the Internet) about your keywords, it |
| for Keywords.To start with select "keyword | | | | tells me that you have a good chance of selling |
| phrases" NOT keywords. This is very important. | | | | your goods or services on the Internet also.The |
| After all, the keyword itself is included in the | | | | last point to consider is how many times do you |
| keyword phrase.Consider select different endings | | | | use your keyword phrases on each page? I have |
| for your keywords, (ing, ed, s and es).Rack your | | | | seen #1 ranking with a keyword phrase density |
| brain and brainstorm with your friends to come | | | | of only 0.5% to over 20%. Google doesn't like |
| up with a list of 25 to 50 keywords or keyword | | | | high keyword densities any more. A good range |
| phrases.Find out what keywords and keyword | | | | to shoot for now is about 1% to 2%. Maybe a |
| phrases your competitors are using. Do this by | | | | little higher, but not much. Google may increase |
| going to your competitor's Web sites and click on | | | | this number in the future, but for now, keep your |
| "View" in the top toolbar and then click on | | | | keyword phrase density low. Google calls a high |
| "Source." | | | | keyword density "over optimization" and they can |
| Scroll down to the "Keywords Meta Tag" and | | | | penalize a site for this.That means if you have |
| you will see the keywords this competitor thinks | | | | 300 words on your page, you would need to |
| are important. Repeat this with all of your | | | | have about 6 to 21 keyword phrases on your |
| important competitors.Go to Go to the "Term | | | | page. Don't over do it and make your page sound |
| Suggestion Tool" and type in your keywords and | | | | silly. Read your page out loud and see if sounds |
| keyword phrases. (Keep in mind that Overture | | | | alright. Be creative and you can get a lot of |
| groups singular and plural words together.)Words | | | | keyword phrases into your page and still make it |
| with a count of 300 to 500 are good. Words with | | | | sound reasonable. Also, it's important to have a |
| counts of 500 to 1,000 are great (maybe). It | | | | high keyword density in the first 150 words on |
| depends on a term called KEI that we will talk | | | | the page, but remember that if your page is in |
| about later in this article.Use Google's Keyword | | | | columns, the first word is the first word in your |
| Suggestion Tool at best place to get help with | | | | LEFT Nav. panel . . . NOT the first word in your |
| keywords is You can get a lot of free information | | | | center panel.Use your keywords and keyword |
| here or pay about $7 and get even more | | | | phrases in a sentence. |
| information. The reason this site is so great is that | | | | Search engines define a sentence as a group of |
| it tells you how many times a keyword phrase is | | | | three or more words that start with a capital |
| searched for, but it also tells you how many other | | | | letter and end with a period or other acceptable |
| sites are competing with you for the keyword or | | | | puncation mark. This also means you should put a |
| keyword phrase.This information is combined into | | | | period or question mark at the end of each |
| a term called a "Keyword Effectiveness Index" or | | | | heading or headline to make them look like a |
| KEI. A keyword phrase with a KEI of 0 to 10 | | | | sentence and NOT like a group of keyowrds.This |
| usually should not be selected. 10 to 100 is good. | | | | means you should NEVER have just a list of |
| 100 to 400 is great and above 400 is a gift from | | | | keywords. Keywords that are not used in a |
| heaven.All of this is explained completely on the | | | | sentence have very little (if any) value to increase |
| WordTacker Web site so I won't repeat it here. | | | | your search engine ranking. In fact, if you go |
| Take time to read all of the instructions and | | | | overboard, it could be labeled as keyword |
| information.You can only optimize a page for 2 to | | | | spamming by the search engines. This also means |
| 5 keywords or 2 to 3 keyword phrases. Don't try | | | | that keywords listed in your left Nav. panel will |
| to do everything on your home page. Decide how | | | | NOT help your rankings. The search engines cops |
| many pages you are going to have (3 to 5 are | | | | are not stupid. They know what you are trying to |
| the minimum number of pages for high search | | | | do if you insert lists of keywords.In summary, be |
| engine rankings). Then use all of the above | | | | creative, take your time and find the very best |
| techniques to come up with your list of keyword | | | | keywords and keyword phrases. After all, what |
| phrases.After you have selected your list of | | | | good would it do you to get #1 rankings for |
| keywords and keyword phrases another good | | | | keyword phrases that no one actually searches |
| test to run is to find out the keywords that | | | | for.The above information does not tell you |
| people are actually spending their money on. | | | | everything about keywords and keyword |
| How do you do this? It's simple. Go to and | | | | phrases, but it points you in the right direction. I |
| search for book titles with your selected | | | | didn't repeat the instructions that are included in |
| keywords or keyword phrases. Then check to | | | | the Web sites I referred you to.Make sure your |
| see how the books rank in sales for Amazon. The | | | | keywords or keyword phrases are used in all of |
| lower the number the better.A number of 5,000 | | | | your outbound links and try to get sites that are |
| means it is in the top 5% (assuming Amazon has | | | | linking to you to use your keywords or keyword |
| one million books. They actually have many | | | | phrases in their links to your site. Otherwise, the |
| more.). If people are spending money buying | | | | links would not be very valuable to you. |